The conceptual geniuses who created Tivo have spent the last decade locked out of the company's strategic planning meetings. Despite the magical TV box's enthusiastic adoption by tube lovers from Oprah to the chairman of the FCC -- who famously called Tivo "God's machine" -- the corporate masters of the original DVR have allowed it to languish in the shadow of vastly inferior ripoffs pushed by America's crap-tastic cable companies.

A recently leaked mockup from an ad agency presentation suggests that Tivo may be about to raise its profile and grab some much-needed mindshare:



Now that's more like it. As longtime Tivo-heads, the staff of the MacInquirer applaud this "get medieval" concept, and look forward to future installments. Ad model "MC Escher" might generate more streed cred if he lost the metallic aqua Cherokee, but you know what they say about the journey of a thousand miles...